Mark Williams Session topics

Session: User Experience Testing: Strategies, Tips, and Tools

User Experience Testing has several names; UX Testing, usability testing, user testing; they all refer to the process of understanding what users do and why they do it. Studies show that for every dollar a company invests to increase usability, it receives $10-$100 in benefits, and wins customer satisfaction and loyalty.

You Will Learn About:

  • Testing and evaluation methods suitable for the different stages of product development, including:
    • User Personas
    • Scenario Modeling
    • Task Analysis
    • Heuristic Evaluation
    • A/B Testing
  • Qualitative and Quantitative measures of usability.
  • How to implement User Experience Testing in your organization.
  • Cost-effective testing tools.