Session: User Experience Testing: Strategies, Tips, and Tools
User Experience Testing has several names; UX Testing, usability testing, user testing; they all refer to the process of understanding what users do and why they do it. Studies show that for every dollar a company invests to increase usability, it receives $10-$100 in benefits, and wins customer satisfaction and loyalty.
You Will Learn About:
- Testing and evaluation methods suitable for the different stages of product development, including:
- User Personas
- Scenario Modeling
- Task Analysis
- Heuristic Evaluation
- A/B Testing
- Qualitative and Quantitative measures of usability.
- How to implement User Experience Testing in your organization.
- Cost-effective testing tools.